The Emotionally Intelligent and Culturally Competent Professional:

Secrets for Successful Cross Cultural Sales and Customer Service

Gain a competitive edge through effective sales and service to the multicultural markets. Key components that will be covered include cross-cultural communication, understanding the role culture plays in successful sales and customer service, how to inspire and motivate across cultures, attracting the best possible diverse workforce, and tapping into the creativity and avoiding the conflict that are inherent in diversity. This exciting session will utilize examples from history, art and real world marketing and customer service.

After participating in this session, you will be able to:

Identify the demographics and dynamics of the changing marketplace.
Avoid stereotypes, yet understand valid assumptions for key ethnic groups.
Improve outreach to ethnic markets and learn how to communicate effectively with people from different cultural backgrounds.