Cross-Cultural Success in Sales and Customer Service
One salesperson gives a gift of lilies to a Japanese client, not realizing that these are associated with funerals and bereavement in Japan. Another salesperson sends a gift basket filled with pork products to a client who observes the Kosher dietary laws.
What do both of these situations have in common? In each case, the salesperson has demonstrated a lack of cross-cultural knowledge and sensitivity that may cost them their client’s business.
We have evolved into a multicultural nation that conducts business across international borders. To be successful, we must learn to recognize and respect the cultural differences that can prevent us from forging strong and productive relationships with our clients, business partners and employees.
In this engagement, Dr. Andy Erlich helps professionals recognize how their cultural stereotypes may be causing them to act in ways that are perceived as offensive or to miss essential information that would enable them to build trust. Attendees are provided with key insights about the cultural norms and social expectations of the communities in which they do business along with practical strategies for applying this knowledge to secure a competitive marketplace advantage.
After participating in this session, attendees will be able to:
The keynote illustrates these principles with examples drawn from history, art, and business.
The training session expands on the keynote by incorporating role-play exercises that are customized and relevant to each audience. For additional insights, Andy can conduct the training sessions in concert with a psychologist from a specific cultural or ethnic group.
The Cross-Cultural Success engagement is available as a 60-minute keynote or as a half-day or full-day training session.