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Dr. Erlich has authored articles for the Los Angeles Times, Adweek Magazine, Los Angeles Magazine, Advertising Age Magazine, Marketing News and Quirk's Market Research Review. His insights have appeared in Forbes, USA Today, Business Week and Newsweek and the New York Times. He has appeared on local, national and international Spanish-language radio and television shows. He was recently featured in Univision's series about the Latino population, "La Nueva California."
He has two books: Exploring Culture: Overviews and Insights into 17 Cultural Groups and the recently released Selling to Latinos: Building a Bridge to Understanding. His third book The Long Shadows: Uncle Jake the Giant and Me, is due out in Fall, 2007.
His clients include:
Dr. Erlich has his M.A. and Ph.D. degrees in Clinical Psychology. A Cum Laude graduate of the University of Texas, he was raised in El Paso, Texas, speaking Spanish and English. He is a member of the American Psychological Association and the National Speakers Association.
Andy also served as a consultant for the Academy and Emmy Award winning film "Number our Days."
Dr. Erlich has written sales training programs targeting the Latino Market for Verizon Wireless and Century 21.
Dr. Erlich is a Certified Yoga Instructor, teaching weely classes at At One Yoga in Phoenix, Arizona.
Andy's award winning research and training company Erlich Transcultural Consultants (ETC) is located in North Hollywood California.
For more information please visit www.etcethnic.com.